Area 51

Privacy Policy

Effective October 27, 2026

This policy covers Spin the Saucer and the Abduction Club, run by Area 51, Inc. (“we”, “us”). It explains what we collect, how we use it, and how you can opt out or ask us to delete it.

What we collect

Your phone number. You enter it at the kiosk to check in. It is how we recognise you at every location.
Your name. Your first name (and last name, where it is on file) comes from your Area 51 loyalty rewards account, matched by phone number, so we can greet you at the kiosk and the counter. Your first name is what we show.
Your check-in history. The date and time of each check-in, the store and kiosk you used, the prize you won and whether it was claimed, and whether the visit counted as a qualifying visit.
Your SMS consent. Whether you have agreed to receive text messages from us, as recorded in your loyalty rewards account.
Membership details, once memberships open: when you joined and whether your membership is active. Card payments are handled by our payment provider; we do not store your full card number.

These pages do not use advertising or tracking cookies. Our hosting provider keeps standard server logs, such as IP address and browser type, to keep the site running and secure.

How we use it

To run the free daily spin, including keeping it to one spin per person per day.
To record your prizes and let the cashier hand them over.
To count your qualifying visits toward member milestones.
To greet you by name.
To understand how the program is used, such as busy times and stores, so we can run it better.
To send you text messages about offers and the program, only if you have agreed to receive them.

We never sell your information

We never sell your personal information, and we do not share it with anyone for their own marketing. We share it only with service providers that run parts of the program for us (our loyalty rewards provider, our hosting and database providers and, once memberships open, our payment provider), and only so they can provide that service. We may also disclose it if the law requires us to.

Text messages (SMS)

We only text you if you have agreed to receive texts through your Area 51 loyalty rewards account.
Agreeing to texts is never a condition of playing, joining, or buying anything.
To stop texts, reply STOP to any message from us. Reply HELP for help. You can also email us to opt out.
Message frequency varies. Message and data rates may apply.
Opting out of texts does not affect your daily spin, your visits, or your membership.

Deleting or seeing your information

You can ask us for a copy of the information we hold about you, or ask us to delete it. Email area51incorporated@gmail.com with the phone number you use to check in. We will confirm the request comes from you before acting on it. Once deleted, your check-in history and milestone progress cannot be restored. We may keep records we are required to keep by law, such as billing records.

Your loyalty rewards account is separate. We will tell you how to close it when you ask.

How long we keep it

We keep your information while you take part in the program and for as long as we need it for our records afterward.

21+ only

Spin the Saucer and the Abduction Club are for people 21 and older. We do not knowingly collect information from anyone under 21. If you believe we have, contact us and we will delete it.

Keeping it safe

We use reasonable safeguards to protect your information. Access is limited to the staff and service providers who need it to run the program.

Changes to this policy

If we change this policy, we will post the new version here with a new effective date. See also our membership terms.

Contact

Area 51, Inc., 2374 E Little Creek Rd, Norfolk, VA 23518 · area51incorporated@gmail.com · 757-963-2004